Your business needs insights, not data.
Our approach is rooted in custom methodologies designed to unlock actionable insights. We don’t believe in a one-size-fits-all approach to research. Instead, we tailor our strategies to align with your unique objectives and challenges. This ensures that the research conducted is not only relevant but also directly applicable to your business goals, leading to more impactful outcomes.
Specific Branding prioritizes data-driven results over guesswork. Every recommendation stems from meticulous research and analysis, tailored to your specific business needs. By utilizing your existing data and collaborating with top researchers and platforms globally, we ensure that the insights gathered are of the highest quality. This commitment to informed decision-making allows us to guide you towards the most effective actions for your brand.
What do you need to know about your business, specific customer or competitor so you can take action?
Types of research offered:
Human insights
• Existing customer surveys
• Prospective customer surveys
• Current / Prospective customer gap analysis
• NPS replacement and customer satisfaction (CSAT) measurement
• Specific Insights is pioneering an alternative to the available NPS and CSAT measures that are
included at no cost in every qualifying study, during the beta period.
Geographic insights
• Map and trade area development
• Trade area and geographic region analysis
• Lookalike location and new market identification
• Local competitive set customer distribution
Qualitative insights
• 1-on-1 customer interviews
• 1-on-1 prospect interviews
• Live, in-person focus groups
• Online communities and digital focus groups
• Environmental trend scans
Internal staff and stakeholder insights
• 1-on-1 staff interviews
• 1-on-1 stakeholder interviews
Marketing and data insights
• Social media performance analysis
• Creative and content audits and competitive comparison
• Web, app, CRM and digital footprint analysis
• Media and marketing performance review and audit
Need more information or ready to talk to us? Start here.